Rooted in the belief that intentional living leads to holistic well-being, Tohm, a wellness brand, asked me to create a brand identity that would serve as a companion in users' journeys toward self-discovery. Iterative design cycles and thoughtful feedback shaped a minimalist and cohesive visual language, resulting in a brand identity that seamlessly embodies Tohm's mission of empowering individuals to cultivate a purposeful and fulfilling life.