Blend, a pressed juice company, was seeking a design for a marketing campaign to spotlight their fresh line of juice flavors. The team reached out seeking a minimalist, yet contemporary packaging design that would offer a unique take on their branding for this particular campaign. To achieve this, my team curated a branding ecosystem that was integrated across various channels, including the juice bottles’ packaging, digital marketing initiatives, and personalized design elements for both promotional and retail items.
Blend Juice
packaging design / photography
Concurrently, our team strategized and employed a digital marketing strategy aimed at bolstering the visibility of the new juice line to help drive sales and conversions. The campaign was enriched with custom photography that highlighted the brand’s energetic color palette and lively character, for a consistent and engaging presence across social media and marketing materials.